Inspiration…. It is the key to success for 2018 Best Practices honoree Pinnacle Eye Associates, led by Carrie Alfieri, OD. Dr. Alfieri works continuously to inspire everyone at the practice to work toward a shared mission: to exceed patients’ expectations, inspire confidence through education, and foster excellence in vision care services and products. “Lead by example,” says Dr. Alfieri. “Attitude comes from the top, so you have to really make sure that you are leading by example and showing the team what you’re expecting.”
An industry consultant once said, “Dr. Alfieri will not settle for the status quo… she doesn’t just have out-of-the-box ideas, she implements [them].” Whether implementing new technology or streamlining the practice’s approach to service and care, Dr. Alfieri believes in constant innovation. She evaluates their numbers, establishes benchmarks and challenges her staff to meet new goals. Walk into the practice and you’ll find there are no phones at the front desk, creating a concierge atmosphere for patients. Technology, systems, and processes are in place to maximize efficiency, office flow, and the patient focused experience.
For staff, the office is not policy driven; instead, the team is empowered to give patients what they themselves would want to receive. Dr. Alfieri fosters a fun and motivational work culture, where staff members award each other for going above and beyond. “I hire for attitude and train for skill,” says Dr. Alfieri. “And that’s probably one of my biggest keys to success.” She inspires all staff to consistently improve their knowledge and empower themselves through education, encouraging all of her team to be certified with AOA.
Pinnacle Eye Associates has been voted “Best Optometrist of McKinney” ten times by the community, and Dr. Alfieri has twice been named to the Top 25 Women in Business in McKinney. Most recently, they were voted McKinney's Small Business of the Year for 2018. She understands the importance of giving back to her community and offers help to any local nonprofit who expresses a need. At the end of the day, she wants to always be viewed as a community servant.
While inspiring each other to be the best that they can be and continually evolving to bring cutting edge care to their patients, the doctors and staff of Pinnacle Eye Care have come to exemplify what it means to be a 2018 Best Practices honoree.